“The spirituality craze may be picking up a few atheists as well, as young people in the U.S. are keeping God but throwing out the church. Hedstrom described the millennial move toward spirituality as “what consumer capitalism does to religion.” According to Hedstrom, an individual’s identity under consumer capitalism is based on consumption patterns. Ultimately this results in an individual picking and choosing which “religious products” (meditation, prayer, yoga, and so on) they want to consume, rather than belonging to an organized religion. Atheists may not be ready to accept a religious text about God and an organized religion, but they may be amenable to this sort of fun, social, more amorphous godliness — especially if it’s trendy.”
The quote above is from a short article on The Outline and I find it frighteningly accurate.