A Few Questions About Mankind

Why is man so self-assured and yet at the same time so insecure?

Why do we feel the need to prove ourselves better than others? To seek after power at great cost?

Is it possible that satan uses the fact that we are made in God’s image against us? He is, after all, very skilled at perverting what God has made for good and turning it into evil.

I Want Less Choice

This idea stemmed from my time this week as my wife is out of town, leaving me home alone for 9 days. Clearly, I’ve had plenty of time to myself, to do pretty much whatever I want. And in that time alone I’ve realized that I am prone to boredom, which is ridiculous and I’ll bet a very modern phenomenon.

I think boredom is inherently linked to my ability to choose from seemingly limitless options.

What do I want to eat? I only have to choose between every restaurant and grocery store in the KC metro area.

What do I want to watch? I only have to choose between what’s currently on, what’s on my DVR, what’s On Demand, what’s on Netflix, what’s on Amazon Prime Instant Video, what’s online, what’s at Redbox, what’s available to purchase, or what I already own. Then I have to choose what I want to watch it on…

What do I want to read? I only have to choose between everything on Amazon, my local library, what is available through Kindle or iBooks, what’s on the blogosphere, what’s on Twitter, or what I already own (which is a lot).

What activity do I want to do? I only have to choose between…this is getting stupid. Hopefully you see what I’m getting at.

I don’t want to have to sort through hundreds of thousands of choices everyday, it’s exhausting. And I think the feeling I equate to boredom is actually sensory overload. I have so much to choose from that I often wind up choosing what is easy. And I don’t like that.

I like to think that in a simpler world, one where I have fewer choices, I’d be more prone to do what is better than what is easy. That I wouldn’t choose to binge watch (seriously, when did this become a thing) a crappy TV show over exercising, learning a new skill, studying scripture, writing, sharing stories, building things, gardening. These are all things that I want to do, and believe that I should be doing, yet I find myself on season 4 of White Collar.

Maybe I’m just lazy and I’m taking it out on technology and convenience. Or maybe I’m correct in saying that I’d be better off with fewer choices. Or, and perhaps most likely, it’s a little bit of both.

It was only a matter of time before having access to the entire world from my pocket became an anchor.

I think it’s time that I start evaluating what I really believe to be worth my time and then removing the things that have prevented me in the past from pursuing those worthwhile endeavors. This certainly means disconnecting from superfluous things in my life but it also means looking in the mirror, admitting that I’m the one to blame for this reality, and consciously making a change in what I allow myself to do. In other words, self discipline.

Lexus Has Crappy Marketing

I just saw a commercial for the new Lexus IS and it was terrible.  They used one of the worst marketing formulas out there. Here is how the commercial went:

“We could tell you about (a very specific feature) or about (another specific feature) or even about (yet another very specific feature) but we don’t have to (even though we’ve spent a majority of this commercial doing just that) because (insert expert reference here) already has.”

Which raises one major question, if you don’t have to mention these features because an industry expert already has, why in the world did you waste time and money writing, filming, editing, producing and advertising a pointless commercial!!??

I find this sort of advertising to not only be pointless but also insulting to my intelligence as a human being and in their minds, as a possible customer (never going to happen).

I am constantly underwhelmed by current advertisements and often wonder how they get approved. Apparently all of the education and experience these marketing firms have has not gotten them any closer to producing quality work.

For those of you that would argue, “well the commercial worked becuase you’re talking about it and the product they mentioned” I would say you’re wrong. Yes, I am talking about the commercial and the product but I’m doing so in a negative way, stating how awful it was. Marketing is supposed to encourage the public to speak positively about the product/company and encourage people to purchase said product or service. If the marketing is so bad that it pushes me to write a blog post about it within seconds of seeing the commercial, they have failed miserably.

For the record the best commercials I’ve seen lately are:

and

They are the best I’ve seen because they share a story, they understand the basic human desires of friendship/love, and they connect emotionally with you. There isn’t anything in the commercials about why their product is better than the competition, what experts say about them, or anything like that. They sell their product through these advertisments because they fit their product into a story that we can relate, and even aspire, to.